Any business consulting website should be a trustworthy and professional tool which represents the image of the company and reflects its reputation. Such website plays the role of a company’s representative as well as its every employee, so the website’s design should be as decent as possible to have a positive impact at how potential customers treat your brand and company.
Let’s see what aspects should be considered when building a business consulting website and what elements should be present on such kind of website to call it a perfect one.
1. Simplicity is the Key
Clean and simple design without flashy elements, no complex navigation or popping widgets – this is what should be most important when creating a business website. Only key information including company introducing, a list of main services, competitive position, team members, and client testimonials – this is what creates the image of your company and should be present on your website.
The great example of a business consulting WordPress theme is Zohar. It is constructed to comprehensively showcase your business to potential customers as well as become a tool for building your worthy Web presence.
It comes with 3 homepage layouts, multiple portfolio types, pre-made pages and shop functionality. By the way, it has a modern and minimal design which is best suited for business website like this.
2. Human Interactions
Every business website should communicate with your customer like a human. Live chat integration will be a great variant to greet your visitors on your web-page and show them you are always ready to help.
Support managers will create trust by offering your customers a consultancy on any questions concerning your business and services.
Your website should be customer-friendly, so smiling faces on your pages are also going to be the welcome sign for visitors interested in buying your product or service in future. When introducing your team on a dedicated ‘Our Stuff’ or ‘Team’ page, don’t forget to showcase the photos of your employees, mention their occupation and responsibility. This will create more trust to your company.
3. About Us Section
Your website should clearly inform a visitor on what its purpose is and what a visitor can get when attending it. In other words, if you run a business website, then you should disclose the niche you work in, list your services and prices, and prove you are competitive among your rivals.
The ‘About US’ page is the very place to share the story of your company from its foundation up to present days. It should also include a clear link to your Contacts page for a user to be able to easily get in touch with you.
4. Clear Call-To-Action
Call-to-action is an important feature to be available on a business consulting website. Moreover, it should call people to take right action to reach the end goal within a few steps and without wasting time for unnecessary aims.
At least two CTA buttons (for instance, such as ‘Learn More’ or ‘Start”) should be present on your homepage to show a user their next step and help them continue their journey through your website on the path to the end goal.
5. Blog
It’s almost impossible to imagine any business website without a blog. Many modern WordPress themes come with a list of blog layouts to choose from, so building a nicely looking and easy-to-navigate blog is not a problem.
Everyone knows the importance of communication when it comes to promoting a website and gaining trust of target audience. A lot has been said on the role or content marketing in business growing. Blog is that very thing which allows your customers learn news on your business, be first to get the announcement of seasonal discounts and holiday sell-outs, comment and leave testimonials as well as communicate with each other.
Conclusion:
Consider using the right color scheme when choosing a business consulting theme or having your ready website designed. The mix of two colors on a white background is the best choice not to overwhelm a user.
Building trust with the help of your website is one of the main aspects of building your company’s reputation and increasing the number of your loyal customers.
