Lots of modern websites are designed with long scroll feature. This format allows users to learn more of your content by scrolling the page down. This allows to engage users in a better way and helps to find balance in arranging your content.
Let’s review the key tips required to build a long scrolling website which is going to catch the attention of your audience.
Quality content is something that matters the most when it comes to creating a successful long scrolling site. There are no rules to follow to make sure your content is quality, but you can keep up with some useful advice to know for sure you can always improve it and adapt it for your target users.
Long scroll technique should always suppose small interactions that entertain and delight users while browsing your website. Slide actions, animations, hover effects, spinning counters, and many more things create a kind of fun and allow to easier perceive the information.
As we know, many websites use parallax effects, color blocking or other scrolling techniques for their web versions. Mobile versions of the same websites would work very slow if they used, for instance, parallax. So website owners remove unnecessary visual effects in mobile versions.
Long scrolling websites work well both on mobile and desktop devices, so you can mix a few techniques or chose the ones which make your website work fast keeping the simple visual effects.
Some elements are designed to be visible within a single scroll, and others (like big letters, massive text blocks, infographics, and more) are longer scroll elements.
Mixing short and long scroll elements help to prevent users from being bored and make your design fun to interact with and browse.
Long scroll websites should use special roadmaps that show how much content is left before the end, what place they are in, and where they should go further. A roadmap can include:
Some infinite scroll websites often use lazy load effects that make new content load automatically, so a user can open and see more and more content without clicking any elements or buttons to open it.
May be the following plugins are going to come in handy:
A plugin which displays items from a json file or a database. New items are loaded when a user scrolls to them or clicks the “next” button. This is a great solution to display long pages with posts in a blog or images in a gallery.VIEW DEMO
A plugin which provides a better user experience by delaying the load of images in long web pages. Images outside of the visible area of the page won’t be loaded before the user scrolls down to them.VIEW DEMO
A jQuery plugin that allows to go to a particular element on click without too much scroll. This plugin gives you an option to choose the main element from a webpage and generate it as a list on mouse scroll.VIEW DEMO
Of course the long scrolling websites are very familiar to modern users, and it seems that there’s nothing to improve. However, the techniques of enhancing the user experience are still emerging. It’s your turn to invent the best tips that are sure to help you make your long scrolling website even more successful.