Online sales has a great market share today, so many business owners and marketers now can’t ignore the fact that the biggest part of their revenue can be earned on the Web. No matter what products you sell, you obviously have to constantly be present online and keep your web store open for your customers 24 hours a day, 7 days a week.
However, even if you’ve got your fully organized online shop, it doesn’t mean you will always stay competitive and successful in your niche. You should always keep your website updated, promote it, add new products, and of course make a redesign to meet modern trends and stay noticeable on the market.
We’ve decided to discuss some of the latest eCommerce web design trends that are going to help you make your significant steps in staying ahead of the competition as well as meet the expectations of your customers.
In 2016, an estimated 62.9 percent of the population worldwide already owned a mobile phone. According to Statista, the mobile phone penetration is forecasted to continue to grow, rounding up to 67 percent by 2019. Most of the websites today are browsed by users from their mobile devices; and now mobile friendliness also affects websites’ ranking in Google.
Of course, if you run an online store, you should adapt it for mobile users not to lose a good deal of traffic running from mobile device owners visiting your website either to review the prices or make a purchase.
It’s a great idea to create a dedicated application for mobile phones. Such app will be simple to download and install, so your target users will be able to shop without entering a browser. The easier to access your store is, the more customers you get.
Microinteractions have a lot of purposes which help a user to correctly use an app, navigate through a website and actually interact. They prevent users’ errors, provide guidance on how to find information, encourage users to leave comments or share a post, etc.
Every microinteraction in your store can be rewarding, for instance you can promise a small discount for definite products if a user signs up for a newsletter, or you can promise a gift (an additional product) if a customer buys a set of products instead of a single one.
Every interaction on your website makes a user stay on a web-page for longer, so you increase your conversion rate and make a customer return to your website again as well as become your loyal client.
This trend is predicted by many experts who claim it is going to be widely applied for online stores during the next couple of years. Customer behavior has a great impact on every industry, so new technologies also adapt to this behavior to meet the needs of customers. Many users of modern devices already utilize the voice-activated actions and interfaces like Siri in iPhone or Cortana in Windows Phone, so this trend is quickly evolving to become popular in many niches in the closest time.
Video content is popular thanks to a number of video hostings like YouTube and Vimeo. Watching a video is a kind of fun and leisure, so many people prefer watching a video instead of reading. If you create video presentations for your products, they can have more impact on your customer than any other promotion types. A video allows to show a product in use, so your customers will see how useful it is in practice.
Branding stays as important as it has always been before. An attractive logo, legible and beautiful typography and recognizable visual elements are the key things that should be carefully and thoughtfully chosen and designed for your store.
Make people remember you with branded visual elements which you can place in header, backgrounds, interactive web elements, etc. If your company identity becomes stronger, then of course your online business becomes more successful and your store – more profitable.
Probably you’ve got your own predictions as for the possible eCommerce web design trends to appear during 2018 and in the next several years. Please share your ideas and concerns in the comments. Thanks you.