Do you promote your business on Facebook? Here at WP Daddy we also use this social media for promoting our blog. More precisely, we mostly utilize Facebook and Twitter for publishing our posts and attracting subscribers.
Today I will speak of some key peculiarities of running a public page at Facebook and highlight the useful options I personally use for my purpose. In addition, I will disclose the issues I’ve recently come across while publishing posts on Facebook.
So, let’s start!
In the ‘Page Info’ tab (the about section) of your Settings menu, you can include the description of your page, choose the categories that your page is most applicable for, and enter your contacts like email, phone number and website.
Scroll down the about section to indicate your location on the map and select the opening hours.
Leave your impressum and unveil the product you offer. An important notification right here is that your page creation date, which is currently displayed on your Facebook public homepage, is going to be removed on August 1, 2019. So as the creation date won’t be displayed after that certain date, you can add it to your page description.
In the Settings section, you can find the ‘Page Roles’ tab and manage the page roles: the admin (the owner of a page) can assign editors and control permissions here.
The ‘Preferred Page Audience’ feature was removed to simplify the settings.
In the ‘People and Other Pages’ tab you can find the folks that like your page.
Browse the tabs of the Settings section to learn what else you can set up here.
On your page you can upload your cover image by choosing a photo, video or a slideshow.
If you prefer the slideshow, your cover images will change depending on your page activity.
You can also upload your unique avatar and add your unique story by clicking the plus icon near the avatar picture.
Your story will be displayed in the about section in the right sidebar of your page.
You can also update your story by clicking the ‘Tell people about your business’ tab in the same sidebar on your page.
The main menu of the page includes the insights option which allows to observe the statistics of your page like page views, likes and previews, post reach, and more.
People can write messages to your page, so all of them will appear in the Inbox.
The main menu also has the Ad Center, but I’ve personally never used this option. You can feel free to boost your posts on a paid for basis, get more page likes and link clicks by ordering the additional page promotion if you like.
The main menu also includes the ‘Publishing Tools’ option, so I will speak of it further.
If you want to publish a post, just find the ‘Write a Post’ inscription on your public page and the ‘Create Post’ window will be open.
You can also go to the ‘Publishing Tools’ menu option and find the ‘Create’ button to add a post to your page.
In the ‘Create Post’ window you can insert your post link, add a small explanation or a short description of your post, create a personal message with a link, add media like upload photo or video, create photo album, create a photo carousel, slideshow or an instant experience.
When your post is created, click the Share Now button to get it published.
You can easily edit every post, delete it, change its date or pin it to the top of the page. If you select ‘Edit Post’ option from the drop-down menu near the post, then you can edit just the post’s description.
If you want to edit the link you’ve shared and its fetched preview, you can click the delete option and you’ll be suggested to edit the post instead,
click the Edit option and delete the fetched preview to replace it with another one.
If you want to change the date of a post, select the ‘Change Date’ option from the drop-down menu,
select the date you want to set up and then click the ‘Save’ button to keep your changes.
The ‘Change Date’ option works only for the past dates, otherwise, you can schedule the post for being published in the future. I will speak of this and more options further.
Except for instant publishing, you can backdate the post. Select the ‘Backdate’ option from the drop-down menu as shown in the snapshot below.
Choose the date, click the ‘Backdate’ button and then click the ‘Schedule Post’ button to publish the post with the older date.
Besides the backdating, you can also save the draft or schedule posts for the future to make them be automatically published on a chosen date and time.
Scheduling posts is the same as backdating: select the ‘Schedule’ option -> choose a date -> click the ‘Schedule’ button and then click the ‘Schedule Post’ button to schedule the post.
The number of all your scheduled posts will be displayed on your Facebook public homepage, click the ‘See Posts’ link to open the Publishing Tools and see the list of posts to manage them.
You will be able to cancel the schedule, publish the scheduled posts in bulk or delete the posts if required.
When the posts are published, you will get the notification under the bell icon in the header. These notifications are also visible in the main menu of the page.
Besides the scheduled posts list, the ‘Publishing Tools’ option shows the reach for the Published Posts. Here you can also see the number of clicks and actions for each post as well as search for a certain post from the list of the published ones.
The ‘Publishing Tools’ option brings many more possibilities of content editing like managing videos, tools, jobs, branded content, and more.
On your Facebook page you can also share the live broadcast right from your camera, create an event, an offer or a job.
There were only two issues I personally faced when publishing my posts in Facebook: the ‘Write something” bar and the Scheduled Posts list were missing.
You can read the following discussion on the page of the Help Community to learn more:
The problem was that I wasn’t able to see them on their places on the public page under my page’s cover but still they were available in the Publishing Tools. I updated the page a few times but nothing happened. The next day the problem was resolved itself: both the bar and the list were brought back to their places again. I guess this was something like the website’s malfunction.
If you face any problems, here are some of the support departments you can address:
Address the Help Community of Facebook to discuss your issue with other users.
Well, I hope this small tutorial was helpful for you and you are going to get a lot of subscribers and likes on your Facebook public page you’ve created for your business, blog or community. Good luck!
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Website last updated: July 13, 2019 @ 6:30 am