In the modern Web environment, users are “overcharged” with information, a tremendous choice of digital products, online helpful solutions, a lot of opinions from different experts and bloggers, and many more things which sometimes make them feel confused.
When the Web is overwhelming users, they need to be able to filter all the data they find on the web-pages, and they need to be able to distinguish only useful information and products from a vast variety of offers and choices.
Following on from all of the mentioned above facts, it is obvious that websites compete with each other and make their best to get more users visiting their pages and more subscribers receiving their updates. Their main task is to keep users interested and keep them coming back again and again. So it’s important to make a website engaging enough to get a user to forget about all the competitors and never spend time searching the required information anywhere else except for your website.
Here are the 5 steps to a more engaging website we think would be quite helpful in this case:
1. Be Free From Clutter
When you avoid clutter in your website design, nothing distracts your users from the main content and the essence of your website. If you place ads, popups or any other excessive content on your webpage, don’t make them irritating or disturbing.
Ads can be placed in the sidebar to be visible on any page without covering the content. Popups can appear after a while, which means they should be shown only to those users that spend some time on a web-page, navigate through the website, scroll the page down, etc. So all other users that reach out to your website and stay there for a few minutes, won’t see any popups or distracting elements.
If you organize the website navigation, you can duplicate the main menu both in the header and in the footer, create the back-to-top button, place the categories separately in the sidebar or organize them in a drop-down menu, and use the “related posts” functionality. All of this will ease the process of finding the information and get the user stay on your website for longer.
2. Publish Focused and Relevant Content
When there is no clutter and all attention of your users in focused on content, it’s important to make this content valuable and relevant. If you run the blog on web design, then such posts as:
- useful tips;
- users’ guides;
- unique freebies;
- templates and mockups collections;
- news;
would be quite appropriate.
You can also take polls to engage users into communication and get more information on their personalities. This will help you make up your mind as for the type of content which will be on demand among your target users.
3. Get Users Feel a Part of Something Special
Taking part in a poll or quiz, watching a video and commenting it, leaving feedbacks, discussing a post – all of this make users feel involved in something important, they feel their opinion is taken into consideration and they can communicate with each other.
Other types of involving can include playing a game, communicating on a forum, leaving comments under a post which requires a discussion, etc. Get users become a part of a community which exists around your website.
4. Make Users Know You Are Interested in Their Engagement
The task of a website owner, for instance a blogger, is to encourage users to get involved and become a part of the community.
For instance, you write a post where you compare two similar digital products but with different features and price, there are pros and cons of every product, and there is almost a similar set of features available for each of them.
Ask your readers to share their experience as for using each of these products, if they’ve got some. Allow them share their impressions and speak on positive and negative aspects concerning the products and leave their opinion based on personal user experience.
Every single comment can be the start for a long discussion between interested users, so the more people are engaged the better traffic you get, and the popularity of your website is going to increase day by day.
5. Drive Repeat Traffic
People already engaged to your website would obviously like to come back once again or visit your website on a regular basis. If you offer any products or freebies, repeat visitors are more likely going to become your loyal customers, so you can analyze their tastes to find out their needs and create products that meet their expectations the best.
Any new post which encourages users to start a discussion, take part in a poll and get benefits, share a post and download a freebie, or take any other engaging action, is another step to creating repeat traffic and increasing the recognition of your website.
Conclusion:
Are there any other ideas that increase the engagement of your website you can suggest? Please share your experience or correct us if we were wrong about any of the mentioned above statements. Your any opinion is important for us. Thanks.
